Tag Archives: Rich Schefren

Why I Asked the Questions I Asked: the 2011 Money Summit Interviews

Discovering the Beauty Within

Discovering the Beauty Within

Those who are larger than life, and seemingly possessed with superpowers, are humans too, like the rest of us.

This is what I learned when I engaged some of the speakers of the 2011 Money Summit in a conversation via Facebook messaging.  Some of them are downright funny (hilarious even), and all are inspired and inspiring.

Here were the questions I asked:

1.     Who were you before you became successful?

2.     What interests you apart from your business or your career?

Why those 2 questions?

I want to find out if successful people have a common trait which made them successful, and I wanted to find this “special trait” by looking at what they have written and how they wrote it.  The things and events a person discloses about himself and his life, what a person gives importance to, gives a glimpse of that which sets him apart (I was pleasantly surprised at the glimpses some have allowed me).

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What Many Entrepreneurs Do Not Know (or Realize)

 

Without the Pomp and Circumstance

Without the Pomp and Circumstance

In making the ad that sells, it is not about you, or your product, or your company.

Yes, branding is okay.  Being perceived as the expert, as trustworthy, is okay.

Having a great product is okay – even great.

But before all the smoke and mirrors, before the hype about your product and its features and its details and what sets it apart from everything else – you have to zero in on what is important, zero in on the hero in the story.

The customers.

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A Matter of Time

Touch Down and then Take Flight

Touch Down and then Take Flight

Everyone is obsessed with time.

It is both a cross and deliverance.  It flies and drags.  But like an illusion, it does not exist.  There is only now.

But what do you do with your time?

Like everyone else, you are probably not very good with it.  You probably spend at least 2 hours of your everyday on reading your email (and clicking links), 2 hours for television or gaming, 4 hours on driving, 8 hours on sleeping and 8 hours on figuring out what to do and what happened to your day. 

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